Atomic Reach

What do you like best about Atomic Reach?

The Google Ads feature is helpful. We often know what works due to A/B split testing in Google. Ads. What is more difficult to discern is why something did better. With Atomic Reach, we have insight into the why and not just what. This information also provides us with insight to use beyond Google Ads.

What do you dislike about Atomic Reach?

When managing multiple accounts, as an agency, the interface can be difficult to use at times due to longish drop-down menus.

What problems is Atomic Reach solving and how is that benefiting you?

Insight into the WHY of ad performance and ensuring we get the most possible performance/yield out of our Google Ads.

What do you like best about Atomic Reach?

I love the reading level analysis when writing content! Atomic Reach will use AI to look at your blog post and tell you what level you're writing is at. It then crosses this information with your current audience's reading level. There are also great tools for email marketing. We use this tool whenever we are crafting a new workflow for nurturing campaigns. There are also great integrations for HubSpot.

What do you dislike about Atomic Reach?

I think there is a bit of a learning curve. If you don't already have a ton of blogs on your website, you might not find this very useful. It is great at projecting your audience, but only if you have a pretty good audience already. There are still great features for growing your brand, but I think it is more powerful for a well established business.

Recommendations to others considering Atomic Reach:

I think that this is a great choice for any one that might want to step up their content marketing. There are some features that will enhance your email marketing as well as your blogging. This combined with an SEM tool is exactly what you should consider for your content marketing team.

What problems is Atomic Reach solving and how is that benefiting you?

We have been using Atomic Reach for writing blog content for the last 2 years here at our agency. One key thing we found was that our writing level was much to high for our average reader. Atomic Reach helped us find the right voice for our content.

What do you like best about Atomic Reach?

The PHNX21creative Agency found Atomic Reach to help content marketers publish the best content by leveraging actionable insights from historical engagement data. With an intuitive installation and high-touch onboarding process, the PHNX21creative Agency had the software and its HubSpot integration easily connected and working as designed.

From a content creation perspective, the recommendations feature is very helpful in outlining and creating rough drafts of blog posts.

Once the copy is ready, having a live editor and optimizer built into the platform allows for bi-directional saving and syncing, a big productivity booster.

Then, the social sharing tool helps on-going social distribution, especially for new clients by “allowing us to be more of a rifle than a shotgun when it comes to sharing the now optimized content we create,” as stated by Kenny Lange, founder of the PHNX21creative Agency.

What do you dislike about Atomic Reach?

Because they are a newer company, there would be odd bugs and the occasional slow runtime while using it. However, they were always quick to fix the bug or clearly communicate timelines for fixes.

What problems is Atomic Reach solving and how is that benefiting you?

The PHNX21creative Agency had become skilled at the "how-to" of writing SEO optimized blogs and using analytics to infer what topics were most interesting to an audience.

However, they didn’t have the data to understand what specific elements within blog posts were more or less appealing to an audience. They wanted to know on a more granular level what was working in their content strategy and needed the meaningful insights to help them understand.

What do you like best about Atomic Reach?

This is going to be a long list. The insights are obviously fantastic and all of the content we run through Atomic Reach has improved consistently, and brings in more traffic to our website. It is easy to use and understand with a good user interface. Connecting your content is easy and you get results quickly. The support team is very good too - patient and they respond quickly.

What do you dislike about Atomic Reach?

You do need to have a fairly significant set of content for the insights to be the most accurate so if you're early with your content library, continue to A/B test to confirm the results. Also, the differences in the scale of who is Expert, etc. can be difficult to discern without loading the content into the software first. However, once it is all working, it is a valuable piece of our marketing toolkit.

Recommendations to others considering Atomic Reach:

Consider a purchase if you want to increase the quality of your content as it relates to your buyers.

What problems is Atomic Reach solving and how is that benefiting you?

We save time because there are many variables we no longer need to A/B test for. We have seen our traffic increase 30% which we attribute to our better content.