Overview
Terminus ABM Platform is designed to help businesses focus their marketing efforts on specific accounts. It offers tools that allow teams to create personalized campaigns that resonate with their target audience. By using data-driven insights, Terminus helps companies enhance their marketing strategies effectively.
The platform integrates seamlessly with various other tools, making it easier for marketers to implement account-based strategies. With Terminus, users can identify high-potential accounts and engage with them through tailored messaging. This helps in building stronger relationships and driving better results.
With its user-friendly interface and robust features, the Terminus ABM Platform is suitable for both small businesses and large enterprises. Its effective tools for tracking campaigns and measuring success allow marketers to refine their approaches constantly and ensure they are reaching the right people.
✓ Pros
- Easy to use
- Data-driven decisions
- Increased ROI
- Scalable
- Strong support
✗ Cons
- Cost
- Learning curve
- Limited customizations
- Dependence on data quality
- Integration issues
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Key features
Account Insights
Provides in-depth analysis of target accounts to help refine marketing strategies.
Targeted Advertising
Allows users to run personalized ads to specific accounts based on their needs.
Measurement Tools
Offers analytics to measure campaign effectiveness and tweak strategies.
Integration Capabilities
Works well with existing tools like CRM and marketing automation systems.
Engagement Tracking
Monitors how accounts interact with campaigns in real-time.
Customizable Dashboards
Lets users create dashboards that matter most to their strategies.
Content Personalization
Helps in creating tailored content for each target account.
Collaboration Features
Encourages teamwork with tools that allow various departments to work together on campaigns.
Rating Distribution
Feature Ratings
Based on real user reviews. Expand a category to see individual feature scores.
Lead Intelligence88% 9 features
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 76 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 76 reviewsBased on 91 Terminus (by DemandScience) reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Based on 91 reviewsPrioritizes leads through lead scoring, market insights, account-level insights, etc. 69 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 69 reviewsProvides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 31 Terminus (by DemandScience) reviews.
Based on 31 reviewsAs reported in 34 Terminus (by DemandScience) reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Based on 34 reviewsAs reported in 28 Terminus (by DemandScience) reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Based on 28 reviewsBased on 37 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Based on 37 reviewsHelps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 43 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 43 reviewsPrioritizes leads through lead scoring, market insights, account-level insights, etc. 26 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 26 reviewsLead Management87% 9 features
As reported in 79 Terminus (by DemandScience) reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Based on 79 reviewsAs reported in 51 Terminus (by DemandScience) reviews. Automatically scores prospects based on behavior and engagement levels.
Based on 51 reviewsBased on 83 Terminus (by DemandScience) reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Based on 83 reviewsProvides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 31 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 31 reviewsAutomatically scores prospects based on behavior and engagement levels. 31 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 31 reviewsAs reported in 32 Terminus (by DemandScience) reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Based on 32 reviewsProvides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 39 Terminus (by DemandScience) reviews.
Based on 39 reviewsAs reported in 27 Terminus (by DemandScience) reviews. Automatically scores prospects based on behavior and engagement levels.
Based on 27 reviewsBased on 44 Terminus (by DemandScience) reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Based on 44 reviewsMarketing Campaigns86% 16 features
As reported in 59 Terminus (by DemandScience) reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Based on 59 reviewsHelps allocate marketing budget based predicted amount of incoming revenue. This feature was mentioned in 56 Terminus (by DemandScience) reviews.
Based on 56 reviewsAssists in the attribution of marketing budget by identifying successful campaigns and initiatives. 73 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 73 reviewsBased on 72 Terminus (by DemandScience) reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Based on 72 reviewsBased on 78 Terminus (by DemandScience) reviews. Allows for custom report types to match the goals of a company.
Based on 78 reviewsAs reported in 52 Terminus (by DemandScience) reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel.
Based on 52 reviewsAs reported in 30 Terminus (by DemandScience) reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Based on 30 reviewsAs reported in 11 Terminus (by DemandScience) reviews. Helps allocate marketing budget based predicted amount of incoming revenue.
Based on 11 reviewsBased on 30 Terminus (by DemandScience) reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Based on 30 reviewsProvides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 27 Terminus (by DemandScience) reviews.
Based on 27 reviewsAllows for custom report types to match the goals of a company. This feature was mentioned in 31 Terminus (by DemandScience) reviews.
Based on 31 reviewsProvides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 30 Terminus (by DemandScience) reviews.
Based on 30 reviewsAs reported in 33 Terminus (by DemandScience) reviews. Helps allocate marketing budget based predicted amount of incoming revenue.
Based on 33 reviewsBased on 34 Terminus (by DemandScience) reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Based on 34 reviewsBased on 37 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Based on 37 reviewsBased on 41 Terminus (by DemandScience) reviews. Allows for custom report types to match the goals of a company.
Based on 41 reviewsCampaign Execution90% 4 features
Provides tools that dynamically serve content, messaging, and calls-to-action. This feature was mentioned in 28 Terminus (by DemandScience) reviews.
Based on 28 reviewsBased on 44 Terminus (by DemandScience) reviews. Helps determine which accounts have the highest/lowest opportunity to convert.
Based on 44 reviewsHelps determine the direction of each individual account and how to engage through specific content. This feature was mentioned in 45 Terminus (by DemandScience) reviews.
Based on 45 reviewsConnects sales emails with cross-sell/upsell marketing campaigns across multiple channels. 23 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 23 reviewsCommunication95% 3 features
As reported in 20 Terminus (by DemandScience) reviews. Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives.
Based on 20 reviewsDelivers notifications to both sides of the conversation. This feature was mentioned in 19 Terminus (by DemandScience) reviews.
Based on 19 reviewsAs reported in 16 Terminus (by DemandScience) reviews. Allows for live chat to be enabled within the app for customer help.
Based on 16 reviewsInternal Use94% 6 features
Allows users to customize chat colors, text, logos, and branding. 17 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 17 reviewsArchives conversations in a separate location for later reference. 20 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 20 reviewsEnables employees to denote potential customers. This feature was mentioned in 18 Terminus (by DemandScience) reviews.
Based on 18 reviewsEstablishes a knowledge base for employee reference during conversations. 18 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 18 reviewsProvides a central location for help requests, helping employees respond sooner. 16 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 16 reviewsAllows for the creation of profiles for contacts and customers. This feature was mentioned in 16 Terminus (by DemandScience) reviews.
Based on 16 reviewsMarketing Operations89% 5 features
Based on 39 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Based on 39 reviewsBased on 41 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Based on 41 reviewsBased on 38 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history
Based on 38 reviewsBased on 41 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Based on 41 reviewsIncludes features for budgeting, forecasting, and managing marketing investments
Campaign Activity88% 5 features
Based on 50 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy
Based on 50 reviewsBased on 52 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns
Based on 52 reviewsBased on 49 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities
Based on 49 reviewsBased on 42 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels
Based on 42 reviewsBased on 39 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Based on 39 reviewsMessenger98% 4 features
Based on 15 Terminus (by DemandScience) reviews. Mapped-out responses for conversations.
Based on 15 reviewsArtificial intelligence (AI) and chatbot involvement. 15 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 15 reviewsLive human component of conversations. 15 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 15 reviewsAs reported in 15 Terminus (by DemandScience) reviews. Quality of interface for designing and customizing conversation maps.
Based on 15 reviewsChannels97% 4 features
Based on 14 Terminus (by DemandScience) reviews. Conversations enacted over social media.
Based on 14 reviewsBased on 14 Terminus (by DemandScience) reviews. Conversations enacted through embedding or pop-ups on websites.
Based on 14 reviewsConversations enacted through text message (SMS). This feature was mentioned in 14 Terminus (by DemandScience) reviews.
Based on 14 reviewsAs reported in 14 Terminus (by DemandScience) reviews. Conversations enacted through voice assistants.
Based on 14 reviewsCustomers98% 5 features
Overall quality of customer targeting based on needs or situations. This feature was mentioned in 15 Terminus (by DemandScience) reviews.
Based on 15 reviewsCreation and modification of customer profiles based on conversations. 15 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 15 reviewsBased on 14 Terminus (by DemandScience) reviews. Reporting based around specific and overall conversation results.
Based on 14 reviewsCapture and organization of leads from conversations. This feature was mentioned in 14 Terminus (by DemandScience) reviews.
Based on 14 reviewsSuccess rate of conversations leading to customer purchases. This feature was mentioned in 14 Terminus (by DemandScience) reviews.
Based on 14 reviewsData Availability83% 3 features
As reported in 25 Terminus (by DemandScience) reviews. Provides detailed contact-level buyer intent data
Based on 25 reviewsBased on 25 Terminus (by DemandScience) reviews. Provides aggregated intent data for individual contacts to supply an account-level view of intent
Based on 25 reviewsAs reported in 17 Terminus (by DemandScience) reviews. Ability to connect offline databases to collect information that can be matched to online devices
Based on 17 reviewsPlatform Additional Functionality86% 9 features
Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) This feature was mentioned in 27 Terminus (by DemandScience) reviews.
Based on 27 reviewsProvides the ability to customize the relevant topics that are tracked 18 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 18 reviewsProvides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) This feature was mentioned in 21 Terminus (by DemandScience) reviews.
Based on 21 reviewsBased on 18 Terminus (by DemandScience) reviews. Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries)
Based on 18 reviewsBased on 67 Terminus (by DemandScience) reviews. Ability to test and optimize ad creative and content.
Based on 67 reviewsIntegrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. This feature was mentioned in 72 Terminus (by DemandScience) reviews.
Based on 72 reviewsProvides editor rights to whoever will need to make changes to email signatures. This feature was mentioned in 24 Terminus (by DemandScience) reviews.
Based on 24 reviewsAs reported in 24 Terminus (by DemandScience) reviews. Ensures email signature branding looks good on mobile devices and email platforms.
Based on 24 reviewsAs reported in 23 Terminus (by DemandScience) reviews. Ability to clone an email signature identical to previous ones.
Based on 23 reviewsAttribution Modeling89% 6 features
Based on 14 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Based on 14 reviewsBased on 14 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Based on 14 reviewsAs reported in 11 Terminus (by DemandScience) reviews. Uses machine learning to create an attribution model.
Based on 11 reviewsBased on 13 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Tracks customer interactions across mobile and desktop.
Based on 13 reviewsBased on 11 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Allows users to track touchpoints through offline channels, such as events.
Based on 11 reviewsAllows the user to create a custom attribution model. 12 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 12 reviewsMarketing85% 4 features
Based on 16 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Provides features for B2B marketers.
Based on 16 reviewsAs reported in 13 Terminus (by DemandScience) reviews. Provides features for B2C marketers.
Based on 13 reviewsBased on 17 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Enables marketers to track multiple marketing channels.
Based on 17 reviewsBased on 17 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Integrates with other sales, marketing, and advertising software.
Based on 17 reviewsReporting85% 3 features
Based on 18 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Provides customizable dashboards that allow users to view and manage data.
Based on 18 reviewsBased on 18 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Displays attribution data through easy-to-interpret charts and graphs.
Based on 18 reviewsBased on 19 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Allows users to build custom reports.
Based on 19 reviewsPlatform Basics91% 6 features
Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. This feature was mentioned in 20 Terminus (by DemandScience) reviews.
Based on 20 reviewsBased on 21 Terminus (by DemandScience) reviews. Builds, defines, and segments targeted account audiences.
Based on 21 reviewsMatches leads to accounts for account-based marketing efforts. 18 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 18 reviewsAbility to deliver unique content for each account that visits a company's website. 22 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 22 reviewsAllows companies to create and distribute personalized content within an account-based marketing strategy. This feature was mentioned in 26 Terminus (by DemandScience) reviews.
Based on 26 reviewsAbility to retarget the correct buyer personas within targeted accounts from your website. This feature was mentioned in 66 Terminus (by DemandScience) reviews.
Based on 66 reviewsPlatform Data88% 4 features
Measure the influence and performance of ABM programs for each targeted audience. This feature was mentioned in 22 Terminus (by DemandScience) reviews.
Based on 22 reviewsProvides a complete view of how all ABM programs drive revenue. This feature was mentioned in 20 Terminus (by DemandScience) reviews.
Based on 20 reviewsAs reported in 78 Terminus (by DemandScience) reviews. Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics.
Based on 78 reviewsAbility to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. This feature was mentioned in 73 Terminus (by DemandScience) reviews.
Based on 73 reviewsPlatform Additional Functionality93% 1 feature
Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. This feature was mentioned in 22 Terminus (by DemandScience) reviews.
Based on 22 reviewsPlatform Reporting89% 2 features
Ability to monitor page views and conversions per account as they engage with a personalized website and content. 31 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 31 reviewsProvides pre-built or customizable performance dashboards and reports for how the personalized content is performing. This feature was mentioned in 30 Terminus (by DemandScience) reviews.
Based on 30 reviewsResponses95% 5 features
Based on 19 Terminus (by DemandScience) reviews. Customize your chat workflows with rules and automations.
Based on 19 reviewsAs reported in 18 Terminus (by DemandScience) reviews. Control who the chatbot converses with (and when).
Based on 18 reviewsHas the ability to connect interlocator with a human agent when the need arises. This feature was mentioned in 19 Terminus (by DemandScience) reviews.
Based on 19 reviewsCan provide interlocators with menus, through which they can choose a relevant response. This feature was mentioned in 19 Terminus (by DemandScience) reviews.
Based on 19 reviewsCan send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion. 16 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 16 reviewsPlatform96% 13 features
Provide tools for live chat on one's website. 18 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 18 reviewsBased on 17 Terminus (by DemandScience) reviews. Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.
Based on 17 reviewsHas the ability to customize look and feel of chatbot to match` company branding. 16 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 16 reviewsGives user the ability to analyze conversations with the chatbot and see its performance. This feature was mentioned in 17 Terminus (by DemandScience) reviews.
Based on 17 reviewsAllows users to test the efficacy of various responses through A/B testing. 17 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 17 reviewsBased on 16 Terminus (by DemandScience) reviews. Allows for varying access to chatbot and admin settings, depending on user, their role, etc.
Based on 16 reviewsAs reported in 17 Terminus (by DemandScience) reviews. Can collect and store information from interlocators, such as email, phone number, etc.
Based on 17 reviewsBased on 17 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Provides users with search tools in order to find the data they need quickly
Based on 17 reviewsBased on 18 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Based on 18 reviewsBased on 16 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Allows software to be easily used on multiple mobile devices, including phone and tablet devices
Based on 16 reviewsBased on 17 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Provides features for email and messaging alerts surrounding contact and company updates
Based on 17 reviewsBased on 17 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Allows multiple users to access and collaborate on the platform
Based on 17 reviewsBased on 17 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Provides features for users to follow domestic and international privacy and data colelction compliance laws
Based on 17 reviewsData collection97% 5 features
Provides NLP features for filtering data collection down to specific data points This feature was mentioned in 16 Terminus (by DemandScience) reviews.
Based on 16 reviewsBased on 17 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Provides a wide selection of data sources for aggregated news and MARKET data
Based on 17 reviewsAllows users to make custom data collection queries This feature was mentioned in 16 Terminus (by DemandScience) reviews.
Based on 16 reviewsBased on 17 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy
Based on 17 reviewsProvides advanced data points including but not limited to company size, org charts, technology installs, company funding history, 17 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 17 reviewsSegment Trending96% 4 features
Based on 17 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Provides features for tracking competitors websites including information such as pricing changes or new product features
Based on 17 reviewsBased on 17 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Provides features for tracking competitor activity on social media
Based on 17 reviewsBased on 17 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Allows users to benchmark their product against other competitors in order to understand competitive position in the market
Based on 17 reviewsBased on 17 Terminus (by DemandScience) reviews. Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations
Based on 17 reviewsAnalysis94% 3 features
Based on 18 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Allows users to create custom market intellignece dashboards
Based on 18 reviewsBased on 18 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Allows users to build and export reports for market data
Based on 18 reviewsBased on 18 Terminus (by DemandScience) reviews and verified by the G2 Product R&D team. Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software
Based on 18 reviewsMatching97% 2 features
Allows users to prioritize matches based on criteria such as region, account attributes, and other customer information. This feature was mentioned in 20 Terminus (by DemandScience) reviews.
Based on 20 reviewsProvides matching logic features for special characters, acronyms, and other complex names. This feature was mentioned in 20 Terminus (by DemandScience) reviews.
Based on 20 reviewsRouting96% 4 features
Automatically routes matched leads directly to account owners. 17 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 17 reviewsAs reported in 17 Terminus (by DemandScience) reviews. Allows users to build custom routing rules.
Based on 17 reviewsAllows users to assign leads to selected territories and regions. This feature was mentioned in 16 Terminus (by DemandScience) reviews.
Based on 16 reviewsBased on 17 Terminus (by DemandScience) reviews. Allows users to configure schedules so leads are routed only during working hours.
Based on 17 reviewsPlatform Operations96% 3 features
Limits the number of leads to assign to sales reps. This feature was mentioned in 17 Terminus (by DemandScience) reviews.
Based on 17 reviewsProvides analytics for tracking and monitoring routing. 17 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 17 reviewsBased on 17 Terminus (by DemandScience) reviews. Provides integrations for CRMs and marketing automation platforms.
Based on 17 reviewsEmail Signature Design82% 3 features
Based on 27 Terminus (by DemandScience) reviews. Provides the ability to choose a preset from a variety of email signature templates.
Based on 27 reviewsAbility to choose an exact brand color, font style, and size, as well as add additional fields like social media icons. This feature was mentioned in 27 Terminus (by DemandScience) reviews.
Based on 27 reviewsAs reported in 26 Terminus (by DemandScience) reviews. Ability to edit images directly within an email signature (i.e. image cropping, changing image shape, and resizing).
Based on 26 reviewsEmail Signature Management86% 4 features
Provides email signature layouts for each division within a company and has the ability to control and manage each department independently. This feature was mentioned in 27 Terminus (by DemandScience) reviews.
Based on 27 reviewsBased on 27 Terminus (by DemandScience) reviews. Provides the ability to switch banners, logos, and photos automatically within an email signature by making changes to a default layout.
Based on 27 reviewsAs reported in 26 Terminus (by DemandScience) reviews. Allows for management of multiple brands and segmentation of sender.
Based on 26 reviewsAbility to invite team members to collaborate in the development of email signatures. This feature was mentioned in 26 Terminus (by DemandScience) reviews.
Based on 26 reviewsEmail Signature Marketing86% 4 features
Ability to conduct A/B testing to deploy different versions of elements within HTML banners and track which signature performs better. This feature was mentioned in 26 Terminus (by DemandScience) reviews.
Based on 26 reviewsAbility to run email signature banner campaigns that showcases blog updates, company news, company awards, or upcoming events. This feature was mentioned in 27 Terminus (by DemandScience) reviews.
Based on 27 reviewsAbility to assign an email signature campaign to specific contacts or accounts for an account-based marketing approach. Provides the ability for the clickable call-to-action banner to dynamically update and serve personalized content. This feature was mentioned in 26 Terminus (by DemandScience) reviews.
Based on 26 reviewsProvides the ability to track the brand awareness activities of email signatures and measure the performance of banner campaigns. 26 reviewers of Terminus (by DemandScience) have provided feedback on this feature.
Based on 26 reviewsIntegrations86% 2 features
As reported in 25 Terminus (by DemandScience) reviews. Provides integrations with marketing automation tools.
Based on 25 reviewsAs reported in 26 Terminus (by DemandScience) reviews. Provides integrations with email software/clients.
Based on 26 reviewsData Availability - Marketing Account Intelligence1 feature
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence1 feature
Is this technographic data accurate and up to date?
Screenshots
User Reviews
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What do you like best about Terminus (by DemandScience)?
I really like how self serve the platform is, and how simple it is. Whether it's building campaigns, uploading creative, or building segments in their Data Studio, the customer support articles, and information bubbles along the way tell you e...
What do you like best about Terminus (by DemandScience)?
I really like how self serve the platform is, and how simple it is. Whether it's building campaigns, uploading creative, or building segments in their Data Studio, the customer support articles, and information bubbles along the way tell you everything you need to know. I often find that I don't even need them beacuse the platform is pretty intuitive. I use Terminus about monthly to launch new 1:1 campaigns, and it's been very easy to implement.
What do you dislike about Terminus (by DemandScience)?
I wish that the creative upload requirements weren't so persnickety. There's a lot of specific requirements even for just file names that feel unnecessary and can trip me up in the process. I also feel like the reporting is not as intuitive as it could be.
What problems is Terminus (by DemandScience) solving and how is that benefiting you?
It's difficult and pricey to target exact accounts on other B2B advertising platforms like Linkedin, or Meta ads. It's easy to set up advertising for a single account in Terminus by creating segments. It's super fast, and accurate.
Great Opportunity - Some Room to Grow
What do you like best about Terminus (by DemandScience)?
The email experience and email campaigns are without a doubt the best part of the Terminus platform. As a Marketer, I love the ability to take advantage of the email signatures to create custom and targeted points of contact. With Terminus, a ...
What do you like best about Terminus (by DemandScience)?
The email experience and email campaigns are without a doubt the best part of the Terminus platform. As a Marketer, I love the ability to take advantage of the email signatures to create custom and targeted points of contact. With Terminus, a client can see an email banner and click through to a supplemental piece of collateral or web page - all just from their email. This is especially helpful if we are running seasonal or quarterly campaigns. It also helps simplify our reps outreach process as Terminus automatically assigns the appropriate campaign to each email.
What do you dislike about Terminus (by DemandScience)?
What I dislike the most about the platform is its consistency and UX. Although the help desk is always available for support, it seems that some of the features just don't load correctly when I'm updating campaigns or uploading new sender groups/targeted lists.
What problems is Terminus (by DemandScience) solving and how is that benefiting you?
Terminus Email Banners help automate some of our marketing efforts for the field. It especially assists in enabling account-based marketing which is perfect as our company serves so many unique industries with varying CTAs, content, and value-adds. Terminus really helps us target our campaigns!
Informative and Educational
What do you like best about Terminus (by DemandScience)?
The ability to connect to Salesforce is a game changer for my team. Our support team is a huge part of our success too. Mallory and Riley are the dream team. Also, Terminus is constantly making updates, bettering thier software.
What do you d...
What do you like best about Terminus (by DemandScience)?
The ability to connect to Salesforce is a game changer for my team. Our support team is a huge part of our success too. Mallory and Riley are the dream team. Also, Terminus is constantly making updates, bettering thier software.
What do you dislike about Terminus (by DemandScience)?
Even with all the updates, the platform is still dated. Not as user friendly as other digital platforms. But it's improving.
What problems is Terminus (by DemandScience) solving and how is that benefiting you?
We used to utilize an agency for all programmatic style advertising. We have cut costs by using Terminus. Campaigns are performing better because we're able to make optimizations in real time.
A good range of product suite to suit different ABM needs
What do you like best about Terminus (by DemandScience)?
One of the best things about Terminus is its ease of use, and the training documentation. I was able to quickly learn how to set up display ads on various landing pages, as well as on external properties managed by Terminus.
What do you disli...
What do you like best about Terminus (by DemandScience)?
One of the best things about Terminus is its ease of use, and the training documentation. I was able to quickly learn how to set up display ads on various landing pages, as well as on external properties managed by Terminus.
What do you dislike about Terminus (by DemandScience)?
1. The reporting is lagging. You are usually able to see data a day or two, instead of in real time.
2. Ads take a while to launch. They are not instantaneous.
What problems is Terminus (by DemandScience) solving and how is that benefiting you?
We started using Terminus primarily to get intent data which could help our sales teams prioritize their outreach, while the marketing team could simultaneously tag-team and reach out to those accounts via Terminus programmatic display ads.
We finally found a way to streamline campaign management and reporting
What do you like best about Terminus (by DemandScience)?
I have found that the Terminus ABM Platform is most valuable when used as a tool for marketing in specific niches. This has effectively offered us the opportunity to develop targeted campaigns to our key accounts and record high level of respo...
What do you like best about Terminus (by DemandScience)?
I have found that the Terminus ABM Platform is most valuable when used as a tool for marketing in specific niches. This has effectively offered us the opportunity to develop targeted campaigns to our key accounts and record high level of response. The platform synchronizes well with our CRM, so the sales and marketing departments do not have to go through the processes separately. Furthermore, its analysis and reporting capabilities give a complete picture of our optimization status, which is useful for refining the campaigns.
What do you dislike about Terminus (by DemandScience)?
I have one issue with Terminus ABM Platform, and that has to do with the steep learning curve of several of its functions. It may be difficult to grasp every tool used in the application and this may be confusing to new users. Moreover, integrating with other systems is not challenging and may only once or twice experience data syncing problems. Some of these challenges have occasionally limited our campaign deployment and analysis capabilities.
What problems is Terminus (by DemandScience) solving and how is that benefiting you?
Terminus ABM Platform solves a major problem that is how to campaign high value accounts. This has mainly increased our interaction and sales resulting from better personalization. It provides appropriate measurement of our campaigns’ efficacy, which makes it possible to identify problematic areas and optimize the spending. It has also contributed to increased efficiency in the marketing division, thus improving effectiveness in creating a healthy working relationship with the sales department to ultimately great business results.
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FAQ
Here are some frequently asked questions about Terminus ABM Platform.
What is the Terminus ABM Platform?
Terminus ABM Platform is a tool designed to help businesses target specific accounts with personalized marketing.
Who can benefit from using Terminus?
Both small businesses and large enterprises can benefit from the account-based marketing strategies provided by Terminus.
What are the main features of Terminus?
Key features include account insights, targeted advertising, measurement tools, and content personalization.
Is Terminus easy to use?
Yes, it has a user-friendly interface that makes it accessible for users of all skill levels.
What types of advertising does Terminus offer?
Terminus provides options for personalized ads specifically tailored for target accounts.
How does Terminus measure campaign success?
The platform offers analytics that tracks engagement and effectiveness of campaigns in real-time.
Can I integrate Terminus with other tools?
Yes, Terminus integrates well with various CRM and marketing automation systems.
Is there customer support available?
Yes, Terminus provides responsive customer service to assist users with any questions or challenges.