Conversational AI

Drift

Drift helps businesses connect better with their customers online.

Drift screenshot

Overview

Drift is a conversational marketing platform designed to improve customer engagement. It allows businesses to communicate with their website visitors in real-time, ensuring that potential clients receive the information they need quickly and efficiently. This tool integrates chat features that help in nurturing leads and improving overall customer experience.

By using Drift, companies can create automated conversations that cater to visitor needs without much effort. This not only increases customer satisfaction but also helps in converting leads into customers. Drift's functionality extends to various integrations, making it easy to use alongside other marketing tools.

Overall, Drift aims to bridge the gap between businesses and their customers by making interactions more personal and effective. With a user-friendly interface, it focuses on enhancing communication strategies for companies of all sizes.

Pros

  • Improves Customer Interaction
  • Saves Time
  • Increases Conversion Rates
  • User-Friendly Interface
  • Multiple Integrations

Cons

  • Cost
  • Learning Curve
  • Limited Features in Basic Plan
  • Dependence on Internet
  • Chat Fatigue
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Key features

Real-Time Chat

Engage with visitors instantly through live chat, making sure their questions are answered promptly.

Automated Messaging

Use pre-set messages to respond to common inquiries, saving time for both you and your customers.

Lead Routing

Automatically direct leads to the appropriate team member based on their interests and needs.

Integrations

Seamlessly connect with other tools like Salesforce and HubSpot to streamline customer interactions.

Customizable Chatbots

Create bots that can handle basic queries, allowing for 24/7 assistance.

Analytics Dashboard

Monitor chat performance and customer interactions to refine your engagement strategies.

Email Follow-ups

Send automated emails to follow up with leads who interacted with the chat.

Mobile Compatibility

Access Drift on mobile devices, allowing for communication on the go.

Rating Distribution

5
856 (68.4%)
4
301 (24.1%)
3
50 (4.0%)
2
15 (1.2%)
1
29 (2.3%)

Pricing

PlanPriceDescription
PremiumStarting at $2,500.00 (Per Month)For small businesses. The right amount of conversational firepower to keep your business growing.
AdvancedContact UsEngage your audiences with personalized messages and grow qualified pipeline with less effort.
EnterpriseContact UsScale your personalization and pipeline generation efforts across the full customer lifecycle.

Feature Ratings

Overall Satisfaction82%

Based on real user reviews. Expand a category to see individual feature scores.

Self-Service Experience83% 4 features
Knowledge Base81%

As reported in 57 Drift reviews. Provides a repository of information that can be used by those seeking support.

Based on 57 reviews
Searchable Articles82%

Makes articles in the knowledge base searchable on the web. This feature was mentioned in 53 Drift reviews.

Based on 53 reviews
Mobile Optimization82%

As reported in 51 Drift reviews. Optimizes the customer self-service experience on mobile devices

Based on 51 reviews
Personalization85%

As reported in 57 Drift reviews. Gives the user targeted, personalized results based on their activity or preferences

Based on 57 reviews
Self-Service Platform85% 4 features
Branding86%

Allows users to add custom branding (logos, brand colors, etc.) to self-service portals, chatbots, etc. This feature was mentioned in 57 Drift reviews.

Based on 57 reviews
Automation87%

Automates some or all operation related tasks This feature was mentioned in 60 Drift reviews.

Based on 60 reviews
Artificial Intelligence82%

Utilizes artificial intelligence to improve workflows or customer experiences 59 reviewers of Drift have provided feedback on this feature.

Based on 59 reviews
Integrations85%

Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools This feature was mentioned in 58 Drift reviews.

Based on 58 reviews
Communication84% 5 features
Pop-up Chat92%

Based on 541 Drift reviews and verified by the G2 Product R&D team. Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives.

Based on 541 reviews
Notifications85%

Based on 537 Drift reviews and verified by the G2 Product R&D team. Delivers notifications to both sides of the conversation.

Based on 537 reviews
Targeted Emails78%

Based on 322 Drift reviews and verified by the G2 Product R&D team. Sends automated emails to further engage clients and potential clients.

Based on 322 reviews
In-App Messaging86%

Based on 413 Drift reviews and verified by the G2 Product R&D team. Allows for live chat to be enabled within the app for customer help.

Based on 413 reviews
Co-Browsing78%

Allows agents to join a customer's browser session and navigate through the website with them. This feature was mentioned in 188 Drift reviews.

Based on 188 reviews
Internal Use84% 6 features
Customization84%

Based on 460 Drift reviews and verified by the G2 Product R&D team. Allows users to customize chat colors, text, logos, and branding.

Based on 460 reviews
Conversation Archiving87%

Based on 470 Drift reviews and verified by the G2 Product R&D team. Archives conversations in a separate location for later reference.

Based on 470 reviews
Lead Development85%

Based on 471 Drift reviews and verified by the G2 Product R&D team. Enables employees to denote potential customers.

Based on 471 reviews
Knowledge Base82%

Based on 408 Drift reviews and verified by the G2 Product R&D team. Establishes a knowledge base for employee reference during conversations.

Based on 408 reviews
Team Inbox83%

Based on 371 Drift reviews and verified by the G2 Product R&D team. Provides a central location for help requests, helping employees respond sooner.

Based on 371 reviews
Customer Profiles80%

Based on 401 Drift reviews and verified by the G2 Product R&D team. Allows for the creation of profiles for contacts and customers.

Based on 401 reviews
Messenger86% 4 features
Sequencing85%

Based on 203 Drift reviews and verified by the G2 Product R&D team. Mapped-out responses for conversations.

Based on 203 reviews
AI82%

Based on 201 Drift reviews and verified by the G2 Product R&D team. Artificial intelligence (AI) and chatbot involvement.

Based on 201 reviews
Live Chat91%

Based on 273 Drift reviews and verified by the G2 Product R&D team. Live human component of conversations.

Based on 273 reviews
Customization Interface85%

Based on 250 Drift reviews and verified by the G2 Product R&D team. Quality of interface for designing and customizing conversation maps.

Based on 250 reviews
Channels80% 5 features
Social Media79%

Based on 116 Drift reviews and verified by the G2 Product R&D team. Conversations enacted over social media.

Based on 116 reviews
Website89%

Based on 249 Drift reviews and verified by the G2 Product R&D team. Conversations enacted through embedding or pop-ups on websites.

Based on 249 reviews
Text Message (SMS)77%

Based on 91 Drift reviews and verified by the G2 Product R&D team. Conversations enacted through text message (SMS).

Based on 91 reviews
Voice Assistants76%

Based on 81 Drift reviews and verified by the G2 Product R&D team. Conversations enacted through voice assistants.

Based on 81 reviews
Other78%

Based on 90 Drift reviews and verified by the G2 Product R&D team. Conversations enacted through other channels.

Based on 90 reviews
Customers85% 5 features
Targeting86%

Based on 224 Drift reviews and verified by the G2 Product R&D team. Overall quality of customer targeting based on needs or situations.

Based on 224 reviews
Profiles84%

Based on 202 Drift reviews and verified by the G2 Product R&D team. Creation and modification of customer profiles based on conversations.

Based on 202 reviews
Analytics81%

Based on 241 Drift reviews and verified by the G2 Product R&D team. Reporting based around specific and overall conversation results.

Based on 241 reviews
Lead Gathering87%

Based on 240 Drift reviews and verified by the G2 Product R&D team. Capture and organization of leads from conversations.

Based on 240 reviews
Sales Conversion85%

Based on 244 Drift reviews and verified by the G2 Product R&D team. Success rate of conversations leading to customer purchases.

Based on 244 reviews
Lead Facilitation85% 4 features
Customer-facing Chatbot89%

Based on 315 Drift reviews and verified by the G2 Product R&D team. Offers a chatbot to initiate and carryout inital conversations with prospects and leads.

Based on 315 reviews
Lead Qualification82%

Based on 309 Drift reviews and verified by the G2 Product R&D team. Automatically calculates which leads are the most likely to become a customer.

Based on 309 reviews
Lead Follow-up82%

Based on 288 Drift reviews and verified by the G2 Product R&D team. Automatically contacts all leads.

Based on 288 reviews
Meeting Scheduling87%

Based on 304 Drift reviews and verified by the G2 Product R&D team. Utilizes natural language processing to set up meetings.

Based on 304 reviews
Organization81% 3 features
Opportunity and Pipeline Management80%

Based on 265 Drift reviews and verified by the G2 Product R&D team. Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.

Based on 265 reviews
Data Entry80%

Based on 269 Drift reviews and verified by the G2 Product R&D team. Automates the entry of collected data.

Based on 269 reviews
Integrations / APIs83%

Based on 276 Drift reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Based on 276 reviews
Performance Analysis79% 2 features
Coaching78%

Based on 241 Drift reviews and verified by the G2 Product R&D team. Provides real-time coaching to sales representatives.

Based on 241 reviews
Peformance Tracking80%

Based on 261 Drift reviews and verified by the G2 Product R&D team. Tracks and analyzes sales representative performance.

Based on 261 reviews
Sales Analysis76% 2 features
ROI Forecasting75%

Based on 215 Drift reviews and verified by the G2 Product R&D team. Measure return on investment and leverage data to predict profitability of future projects.

Based on 215 reviews
Sales Forecasting77%

Based on 221 Drift reviews and verified by the G2 Product R&D team. Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.

Based on 221 reviews
Data Availability81% 3 features
Contact Data Availability81%

Provides detailed contact-level buyer intent data This feature was mentioned in 56 Drift reviews.

Based on 56 reviews
Account Data Availability82%

As reported in 57 Drift reviews. Provides aggregated intent data for individual contacts to supply an account-level view of intent

Based on 57 reviews
Offline Data81%

As reported in 53 Drift reviews. Ability to connect offline databases to collect information that can be matched to online devices

Based on 53 reviews
Platform Additional Functionality84% 5 features
Integrations87%

Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) This feature was mentioned in 55 Drift reviews.

Based on 55 reviews
Topic Customization84%

Provides the ability to customize the relevant topics that are tracked 53 reviewers of Drift have provided feedback on this feature.

Based on 53 reviews
Natural Language Processing (NLP)82%

Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) This feature was mentioned in 49 Drift reviews.

Based on 49 reviews
Alerts81%

Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) This feature was mentioned in 61 Drift reviews.

Based on 61 reviews
Real-time Intent88%

Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) 61 reviewers of Drift have provided feedback on this feature.

Based on 61 reviews
Responses82% 5 features
Customization82%

Customize your chat workflows with rules and automations. This feature was mentioned in 280 Drift reviews.

Based on 280 reviews
Control83%

Control who the chatbot converses with (and when). 268 reviewers of Drift have provided feedback on this feature.

Based on 268 reviews
Route To Human84%

Has the ability to connect interlocator with a human agent when the need arises. 303 reviewers of Drift have provided feedback on this feature.

Based on 303 reviews
Menu bars81%

As reported in 273 Drift reviews. Can provide interlocators with menus, through which they can choose a relevant response.

Based on 273 reviews
Drip sequences80%

Based on 228 Drift reviews. Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion.

Based on 228 reviews
Platform83% 7 features
Live chat89%

As reported in 309 Drift reviews. Provide tools for live chat on one's website.

Based on 309 reviews
Integrations84%

Based on 291 Drift reviews. Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.

Based on 291 reviews
Branding84%

Has the ability to customize look and feel of chatbot to match` company branding. 275 reviewers of Drift have provided feedback on this feature.

Based on 275 reviews
Analytics81%

Based on 281 Drift reviews. Gives user the ability to analyze conversations with the chatbot and see its performance.

Based on 281 reviews
A/B testing79%

As reported in 240 Drift reviews. Allows users to test the efficacy of various responses through A/B testing.

Based on 240 reviews
Role-based access84%

As reported in 261 Drift reviews. Allows for varying access to chatbot and admin settings, depending on user, their role, etc.

Based on 261 reviews
Collection of information82%

Can collect and store information from interlocators, such as email, phone number, etc. 286 reviewers of Drift have provided feedback on this feature.

Based on 286 reviews
Conversational Platform86% 4 features
Personalization86%

As reported in 167 Drift reviews. Identifies the customer and personalizes interaction at every touchpoint.

Based on 167 reviews
Omnichannel84%

As reported in 117 Drift reviews. Allows multiple related channels to interact at once to reduce transfers.

Based on 117 reviews
Contextual Engagement87%

Prompts agents to engage customers based on contextual data, such as product usage or conversation history. 128 reviewers of Drift have provided feedback on this feature.

Based on 128 reviews
Proactive Engagement86%

Provides features for sending outbound messages to engage customers through proactive support. 92 reviewers of Drift have provided feedback on this feature.

Based on 92 reviews
Support Automation85% 3 features
Seamless Escalation84%

Provides features for escalating conversations to the appropriate agent. 147 reviewers of Drift have provided feedback on this feature.

Based on 147 reviews
Transcripts87%

Based on 138 Drift reviews. Maintains a transcript of conversations from all channels.

Based on 138 reviews
Self-Serve Support84%

As reported in 92 Drift reviews. Enables customers to resolve queries or issues without the assistance of an agent.

Based on 92 reviews
Integrations77% 5 features
MS Teams Integration74%

This software integrates with Microsoft Teams. This feature was mentioned in 92 Drift reviews.

Based on 92 reviews
Email Integration79%

This software integrates with popular email providers. 95 reviewers of Drift have provided feedback on this feature.

Based on 95 reviews
Zoom Integration78%

This software integrates with Zoom. 91 reviewers of Drift have provided feedback on this feature.

Based on 91 reviews
Google Meet Integration73%

This software integrates with Google Meet. 88 reviewers of Drift have provided feedback on this feature.

Based on 88 reviews
Salesforce Integration80%

Based on 94 Drift reviews. This software integrates with Salesforce.

Based on 94 reviews
Branding & Customizatio81% 3 features
Custom Booking Page82%

Provide the ability to create a custom booking page. This feature was mentioned in 94 Drift reviews.

Based on 94 reviews
Personalized Links83%

Based on 93 Drift reviews. Provide the ability to create custom scheduling URLs.

Based on 93 reviews
Personalized Web Embed79%

As reported in 90 Drift reviews. Provide the ability to create a personalized web embed.

Based on 90 reviews
Automatic Rules & Configurations82% 3 features
Set Working Hours84%

Allow users to set automatic working hours. This feature was mentioned in 95 Drift reviews.

Based on 95 reviews
Automatic Updates82%

Based on 90 Drift reviews. Automatically update calendars after a meeting has been booked.

Based on 90 reviews
Buffer Times81%

Provide the ability to incorporate buffer times, leaving time before and after meetings. 93 reviewers of Drift have provided feedback on this feature.

Based on 93 reviews
Customer Support79% 3 features
Text78%

As reported in 12 Drift reviews. Is able to process inquiries submitted by text data from live chat, email, or SMS

Based on 12 reviews
Speech78%

As reported in 12 Drift reviews. Comprehends human speech and can transcribe it to text for processing

Based on 12 reviews
Knowledge Base81%

As reported in 12 Drift reviews. The AI is able to access the company's internal knowledge to inform and guide responses to customer inquiries

Based on 12 reviews
Automation83% 3 features
Ticket Resolution82%

As reported in 11 Drift reviews. The platform is able to automatically determine how to resolve help tickets without assistance by human agents

Based on 11 reviews
Customization83%

The platform's responses to customers can be customized to improve comprehension, relatability, and emotional intelligence This feature was mentioned in 13 Drift reviews.

Based on 13 reviews
Intelligent Routing83%

When the AI is unable to process a particular type of customer request, it is able to determine which is the best agent to refer the ticket to 12 reviewers of Drift have provided feedback on this feature.

Based on 12 reviews
Artificial Intelligence81% 3 features
Learning77%

The AI platform is able to learn over time on how to interpret each type of customer inquiry and improve the quality of their responses 13 reviewers of Drift have provided feedback on this feature.

Based on 13 reviews
Language82%

Multilingual capabilities allow the AI to process inquiries from many languages 13 reviewers of Drift have provided feedback on this feature.

Based on 13 reviews
Conversational AI83%

The AI's responses to customer inquiries provide human-like organic conversations. The platform is able to understand a question no matter how it's worded and provide comprehensive answers This feature was mentioned in 14 Drift reviews.

Based on 14 reviews
4.4
★★★★☆
Based on 1,251 reviews
Yesetly M.Business Development RepresentativeMid-Market(51-1000 emp.)
July 29, 2024
★★★★★

Easy way to chat and book meetings with prospects!

What do you like best about Drift?

I have used drift in 2 diffrent work places and both of which have been easy to access.

It allows prospects to reach out to us with any questions and book meetings when we aren't available.

Drfit also has a feature that allows us to view what companies have been u...

Read full review on G2 →
Mitch R.Enterprise Sales Development RepresentativeEnterprise(> 1000 emp.)
August 1, 2024
★★★★★

An SDR's best friend!

What do you like best about Drift?

I love how conversational Drift feels when talking to a potential prospect. It helps me snag those extra inbound leads each month and provides an easy-to-navigate solution for sales reps to schedule meetings and pre-qualify inbound leads.

I love how it integrates ...

Read full review on G2 →
Javier B.Business Development Representative | Iberia MarketMid-Market(51-1000 emp.)
June 24, 2024
★★★★★

Javier Borreguero Review

What do you like best about Drift?

Drift.com is an exceptional platform for conversational marketing, and my experience with it has been overwhelmingly positive. The user interface is intuitive and straightforward, making it easy for anyone to get started. This ease of use is complemented by a seaml...

Read full review on G2 →
Jamie S.Account Development ExecutiveEnterprise(> 1000 emp.)
June 17, 2024
★★★★★

Very useful as an ADE that handles both inbound and outbound!

What do you like best about Drift?

I'll break what I like most down into 3 points:

1. I enjoy how easy it is to respond to interested customers and have active pre-discovery calls, this helps shorten my processes for qualifying leads.

2. I like the feature set of the product, ie. theres a prospectin...

Read full review on G2 →
Manak K.Sales repEnterprise(> 1000 emp.)
June 3, 2024
★★★★★

Review by a user

What do you like best about Drift?

As someone who works with Drift every day, I can't speak highly enough about its transformative impact on our customer engagement and sales processes. Drift’s real-time communication capabilities have revolutionized the way we interact with our website visitors, al...

Read full review on G2 →

Company Information

LocationAtlanta, GA
Founded2011
Employees1.2k+

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FAQ

Here are some frequently asked questions about Drift.

What is Drift?

Drift is a platform that enables real-time communication between businesses and customers through chat.

How does Drift improve customer service?

By providing instant answers to customer queries, Drift enhances the overall service experience.

Can I use Drift with my existing tools?

Yes, Drift integrates with many other marketing tools for seamless use.

Is Drift suitable for small businesses?

Yes, Drift offers various plans that cater to businesses of all sizes.

What are chatbots in Drift?

Chatbots are automated responses that help handle basic customer inquiries at any time.

Does Drift offer mobile access?

Yes, Drift can be accessed on mobile devices for communication while on the go.

What analytics does Drift provide?

Drift offers a dashboard to monitor chat performance, customer interactions, and overall effectiveness.

How can I customize Drift?

Drift allows customization of chat experiences, including chatbots and automated messages.