Conversational AI

Cresta

Cresta is an AI-powered tool designed to improve customer support and sales teams.

Cresta screenshot

Overview

Cresta uses advanced artificial intelligence to help businesses enhance their customer interactions. With its smart technology, it can analyze conversations in real time, providing instant feedback and suggestions to support agents. This leads to better responses and happier customers.

The platform is designed to streamline the process of handling customer queries, making it easier for support staff to access important information and deliver high-quality service. By using AI, Cresta helps teams work more efficiently and effectively, allowing them to focus on what truly matters—solving customer issues.

In addition, Cresta offers training modules that help staff improve over time. As the software learns from different interactions, it gets better at suggesting the right approaches and techniques tailored to each situation. Overall, Cresta is an excellent addition to any business looking to boost their customer service capabilities.

Pros

  • Improved Customer Satisfaction
  • Increased Efficiency
  • Enhanced Training Opportunities
  • Data-Driven Insights
  • Easy to Use

Cons

  • Dependency on Technology
  • Cost Consideration
  • Learning Curve
  • Limited Language Support
  • Occasional Inaccuracy
Free

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Key features

Real-Time Conversation Analysis

Cresta analyzes conversations as they happen, offering instant feedback to agents for immediate improvements.

AI-Powered Suggestions

The tool provides contextual suggestions to help agents respond better to customer queries.

Performance Tracking

Cresta tracks agent performance, highlighting areas for improvement and celebrating successes.

Training Modules

Offers training tools that enhance the skills of support staff through personalized learning based on actual conversations.

Team Collaboration

Encourages teamwork by sharing insights and best practices among team members.

Integration Capabilities

Easily integrates with existing customer relationship management systems for seamless workflow.

Customizable Dashboards

Users can create dashboards that display real-time data and key performance indicators.

Multi-Channel Support

Works across various communication channels including chat, email, and phone.

Rating Distribution

5
23 (56.1%)
4
12 (29.3%)
3
5 (12.2%)
2
1 (2.4%)
1
0 (0.0%)

Feature Ratings

Overall Satisfaction86%

Based on real user reviews. Expand a category to see individual feature scores.

Training85% 2 features
Knowledge Base83%

Organizes knowledge from fellow sales representatives and other experienced employees for reference. 23 reviewers of Cresta have provided feedback on this feature.

Based on 23 reviews
Coaching Materials87%

Offers content and training for new hires within the tool. This feature was mentioned in 21 Cresta reviews.

Based on 21 reviews
Feedback86% 7 features
Review87%

Lets managers review recorded video pitches to discuss areas of skill and areas that require improvement. 21 reviewers of Cresta have provided feedback on this feature.

Based on 21 reviews
Scorecard85%

As reported in 18 Cresta reviews. Provides a scorecard to display team and/or individual performance.

Based on 18 reviews
Coaching Card90%

As reported in 18 Cresta reviews. Allows managers to utilize and snapshot scorecards to coach new hires and assign action items.

Based on 18 reviews
Leaderboard85%

Based on 18 Cresta reviews. Projects team sales performance publicly to reward and motivate employees.

Based on 18 reviews
Real-Time Updates89%

As reported in 19 Cresta reviews. Updates sales data in real-time so as to help teams remain close to their goals.

Based on 19 reviews
Notifications80%

As reported in 18 Cresta reviews. Notifies users of company-specified "danger zones" to correct behaviors and re-align sales processes in the right direction.

Based on 18 reviews
Competition85%

As reported in 16 Cresta reviews. Motivates employees by creating time-sensitive competititons that drive performance.

Based on 16 reviews
Call Analytics4 features
Call RecordingView full feature definition

Records sales calls and facilitates playback

Machine Learning

Utilizes machine learning technology to analyze recorded sales calls

Call Analysis

Analyzes or facilitates the analysis of recorded and stored sales calls for insight

Lead Qualification

Leverages analytics to qualify and score calls in real time

Agent Performance Management3 features
Customer Scoring

Leverages technology to rate or "read" recordings to determine the impact of sales calls

Speech-to-Text

Transcribes sales calls from speech to text

Artificial Intelligence

Utilizes artificial intelligence technology to discover insights within recorded sales calls

Quality Assurance3 features
Evaluation

Provides tools for evaluating customer interactions

Calibration

Offers features for maintaining fair and consistent scoring

Reports

Generates quality and performance reports

Engagement3 features
Feedback

Tools for providing personalized feedback and coaching sessions

Dashboards

Provides a centralized dashboard for agents to view their scores and feedback

Training

Tools for educating and training agents

Performance2 features
Integrations

Integrates with other customer service or CRM software

Compliance

Helps ensure customer privacy and data protection

Data Ingestion3 features
Big Data Processing

Processes large data sets

Unstructed Data Processing

Processes unstructured data

Processing of Various File Types

Gives user ability to upload or process various types of files

Presentation3 features
Report Creation

Outputs fluent reports based on the inputted data

Charts and Graphs

Outputs easy to read charts and graphs based on the inputted data

Tailored Content

Grants ability to change generated content based on audience

System4 features
Programming Language Support

Supports programming languages such as Java, C, or Python. Supports front-end languages such as HTML, CSS, and JavaScript

Drag and Drop

Offers the ability for developers to drag and drop pieces of code or algorithms when building language models

Pre-Built Algorithms

Provides users with pre-built algorithms for simpler model development

Customizable Models

Allows user to build custom language models

Responses8 features
Personalization

Provides personalized responses to interlocator based on segmentation or past responses.

Route To Human

Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had.

Natural Language Understanding (NLU)

Can have a natural, human-like conversation with an interlocator.

Customization

Customize your chat workflows with rules and automations.

Control

Control who the chatbot converses with (and when).

Route To Human

Has the ability to connect interlocator with a human agent when the need arises.

Menu bars

Can provide interlocators with menus, through which they can choose a relevant response.

Drip sequences

Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion.

Platform10 features
Conversation Editor

Allows business to edit conversations to meet the unique needs of one's business.

Integration

Gives users the ability to update systems, like CRM, based on conversations.

Human-In-The-Loop

Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants.

Live chat

Provide tools for live chat on one's website.

Integrations

Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.

Branding

Has the ability to customize look and feel of chatbot to match` company branding.

Analytics

Gives user the ability to analyze conversations with the chatbot and see its performance.

A/B testing

Allows users to test the efficacy of various responses through A/B testing.

Role-based access

Allows for varying access to chatbot and admin settings, depending on user, their role, etc.

Collection of information

Can collect and store information from interlocators, such as email, phone number, etc.

Automation - AI Agents5 features
Sales Follow-Up

Allows users to automate responses to customer inquiries across various channels.

Customer Interaction Automation

Allows users to automate responses to customer inquiries across various channels.

Lead Generation

Allows users to automate the process of generating and qualifying sales leads.

Document Processing

Allows users to automate the handling, processing, and management of documents.

Feedback Collection

Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.

Autonomy - AI Agents4 features
Independent Decision Making

Allows the AI agent to learn from interactions and adapt its responses accordingly.

Adaptive Responses

Allows the AI agent to learn from interactions and adapt its responses accordingly.

Task Execution

Provides the AI agent the ability to execute tasks without requiring constant user input.

Problem Solving

Allows the AI agent to identify and resolve issues without user intervention.

4.2
★★★★☆
Based on 41 reviews
Charles D.inbound salesEnterprise(> 1000 emp.)
July 28, 2022
★★★★☆

Inbound Sales Chat

What do you like best about Cresta?

What I like most with Cresta is that when you receive a chat, you have valuable info right there ready for you with the account number, name, and phone number to make it easy to pull up the account and have that ready to go. It is also great that you can see prior...

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Emily R.Digital Sales Manager, InboundEnterprise(> 1000 emp.)
September 13, 2022
★★★★★

Amazing AI-Powered Coaching Tool

What do you like best about Cresta?

Cresta is a great coaching tool that allows me to review and score chats efficiently. I can read conversations and pull up the score guide on the right-hand side seamlessly. When I coach consultants, Cresta allows me to activate real-time hints in different conver...

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Anonymous ReviewerEnterprise(> 1000 emp.)
September 13, 2022
★★★★★

Cresta has improved the way we work.

What do you like best about Cresta?

For my consultants, they can't imagine working without it. As a leader of a chat team, the majority of my day is spent in Cresta Director and it is invaluable. It makes it very easy to review my consultants Coaching Plans and to score their conversations. For new ...

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Marcus F.Marketing ReservationsSmall-Business(50 or fewer emp.)
June 22, 2022
★★★★☆

My experience with Cresta has been very enjoyable.

What do you like best about Cresta?

I like being able to see the conversation. That way, if there is something I forget, I can go back and look over it. I also like the fact that we can review calls after they are completed, in order to improve our skills and become better. Being able to see what is...

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Ruth D.Travel advisorMid-Market(51-1000 emp.)
July 1, 2022
★★★★★

I like that cresta allow you to review the call logs after the call.

What do you like best about Cresta?

I like that cresta transcribe the audio call to text and we are able to follow through as we go through the call. However, it will be nice if cresta can transcribe it properly for the bilingual customers that have accent. When you read the text, it's completely di...

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Company Information

LocationSan Francisco, CA
Founded2017
Employees300
Twitter @cresta

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FAQ

Here are some frequently asked questions about Cresta.

What is Cresta?

Cresta is an AI tool that helps customer support teams improve their service.

How does Cresta work?

Cresta analyzes conversations in real time and gives instant feedback to agents.

Who can benefit from using Cresta?

Any business with a customer support or sales team can benefit from Cresta.

Is Cresta easy to use?

Yes, Cresta has an intuitive interface that's easy to navigate.

What kind of training does Cresta offer?

Cresta provides personalized training based on real-life customer interactions.

Can Cresta integrate with our current systems?

Yes, Cresta can easily integrate with most CRM systems.

What are the main benefits of using Cresta?

Benefits include improved customer satisfaction, increased efficiency, and enhanced training.

Is Cresta compatible with mobile devices?

Yes, Cresta works on various devices, including mobile phones.

How do I get started with Cresta?

You can visit their website and sign up for a demo to see how it fits your needs.