Conversica

What do you like best about Conversica?

My organization has been using Conversica for about six months. The process of implemenatation and integration with Salesforce was simple and included well-documented instructions. It has really helped our sales team to reach out to a large volume of prequalified leads that were typically left untouched in the sales process.

What do you dislike about Conversica?

Conversica works best when trying to sell a single item or when the goal is to book an appointment with a sales representative. However, in our use case we are often trying to sell a vareity of items at the same time but we are currently limited to only including one sales url in the emails. The statistics and KPIs displayed on the main dashboard do not seem to always match up with the results in Conversica's reporting or Salesforce reports.

What problems is Conversica solving and how is that benefiting you?

We have a large volume of customers with a history of small purchases. Conversica helps us to reach out to all of these past customers and determine which customers are interested in higher priced products.

What do you like best about Conversica?

Using Conversica has not only freed up a lot of my time, but also helps with customer retention. Instead of having 25-30 active conversations, the AI assistant makes it easy to check in, and see who needs a little extra assistance. The help center has just about anything you need a walkthrough on, and the help center is quick to reply. It's been easy to check daily, if any customers are at risk, or if they have complex questions-everything is on the dashboard on login.

What do you dislike about Conversica?

Some small downsides: while the AI is evolving, sometimes things are a little too complicated to just let the AI Assistant take over. Sometimes, customers who have opted out will be contacted again; customers marked sold will get an occastional email.

What problems is Conversica solving and how is that benefiting you?

Conversica AI agents really take a chunk of time for customer corespondence off my hands. Something that used t take up 2-3 hours of a workday has been streamlined down to 20-30 minutes,

What do you like best about Conversica?

The ability to have so many different templates with customized variables smoothly integrated into Salesforce is fantastic. A campaign can be dynamic and constantly evolving in SF, and Conversica will make sure that each new lead drops into the correct flow. Really, really useful platform. Integrating a campaign is easy, and I can easily see the respondents directly in my Salesforce dashboard. I use Conversica weekly because it's so well integrated and easy to use.

What do you dislike about Conversica?

The templates have customized variables but I feel limited in how much customization I can do to those variables. I sometimes feel that I'm forcing a template to do what I need it to do, but these are fringe cases. It's also tricky to find a particular conversation once you've created multiple different voices and conversations.

What problems is Conversica solving and how is that benefiting you?

I have a very small sales team covering a large territory. As an effective marketer, I am often generating a volume of leads that becomes overwhelming for the sales team to follow up on. Conversica takes over the early follow-up burden and ensures that even the lower-tier leads re receiving the proper follow-up. I can deliver my sales team hot, hand-raising leads rather than lukewarm MQLs.

What do you like best about Conversica?

Conversica can be customized to fit your brand, voice, product, tone, and is more attentive than a human seller.

What do you dislike about Conversica?

I think the reporting back to internal MarTech platforms is where there is a dropoff of wow factor. There is great integration with Salesforce, but if the lead is not already a customer and being cross sold to, then Conversica is better served connecting deeper to the Marketing platform (or should be a better option). In addition, since it is an outside software emailing on behalf of a company, there is much tracking of unsubscribes, bounces, opens, and clicks that should be sent cleanly to multiple MarTech options and should include the Marketing software as well as Data Lakes like Snowflake.

What problems is Conversica solving and how is that benefiting you?

Conversica offers a great product where the marketer and the seller can shine while personalized automation takes the lead from being nurtured to readly to purchase. We however use it more often on cold leads that haven't had much nurturing- however, this can also produce some sales.

What do you like best about Conversica?

The friendly helpful way Eve greets the customers. Gives me a minute to gather thoughts and write a good response, or call with information.

Very easy to use, gives me notifications when I have a lead or response.

I use it multiple times a day!

What do you dislike about Conversica?

That people think Eve is a real person and come in the store asking for her. People will try to have full on conversations with her when we are closed.

Then get offended when they learn it's AI.

Same templates used for same customer at times.

What problems is Conversica solving and how is that benefiting you?

Conversica helps me respond to customers in a timely fashion. It engages customers when offices are closed.

It helps facilitate responses